Wednesday, March 27, 2013

Why Buy A Quality Watch?

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There are many reasons why someone decides to buy their first luxury watch.  A special occasion, holiday, promotion or career milestone, or a birthday like my recent 40th (wow it sounded even older when I just wrote it). If you are going to purchase a luxury watch, there are a few things to consider.  A quality watch consists of four elements: function, history, art, and style.  With certain brands, these elements are more equally represented than others.  For instance, a digital gym watch has a high amount of function and maybe some style, but it most likely lacks a significant amount of history or art elements.  When looking for a quality watch you want to touch on as many of these elements as possible and here are a few questions to help determine if it does:

Function
1.    What else does your watch do besides tell the time?
2.    How many complications does it have? (the more complications the more expensive it
     will be)
3.    Is your watch functional for multiple activities or just a specific one?

History
1.    How long has the watch brand been in business?
2.    What is the brand famous for or how has the brand/model contributed to watch history?
3.    Will this watch hold its value over time?

Art
1.    What design qualities are unique to this brand or model?
2.    Is this brand mass produced or hand-crafted?
3.    Are there additional craftsmanship details which keep you looking at the watch for
     hours?

Style
1.    Does your watch complement your personality?
2.    Is this watch consistent with your wardrobe?
3.    Is your watch an accurate indicator of your status?

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