Let’s be honest, if money was no object then everyone would be wearing the blingiest object of haute horologe they could find. While in Las Vegas on business (or what I like to call my mini-watchcation) a very talkative Jaeger-LaCoultre clerk asked me to try on one more watch before I left. While still watch-drunk from trying on a wide range of watches, I didn’t notice which watch was clasped to my wrist until I turned over my wrist and saw the Spherotourbillon for the first time. I could sense she was just waiting for me to ask how much, which she proudly replied over $250,000 after tax…yea, only the price of a nice home or high end sports car on your wrist, that’s all. The tourbillon was originally invented in 1795 by Abraham-Louis Breguet to remove the effect gravity has on the gears to increase the watch’s accuracy. I immediately asked for her to take it off and at that moment I knew I could never own a watch so expensive, just like I couldn’t imagine having an actual Da Vinci or Monet hanging on my wall…because I’d be too afraid of how much it would hurt if something ever happened to it. 
In my search for the best value on a luxury timepiece, I am attempting to create a category called…Affordable Luxury. Affordable Luxury is the equilibrium point between high-end quality and affordability for the average person. For me personally, I’m past the disposable designer watches, but I’m nowhere near (and probably never will be) the point of justifying paying more than my home for a watch. High-end luxury watches are to be admired like fine artwork or a luxury automobile, but rarely owned by the normal consumer. Therefore, my goal is to find a collection of quality watches which are affordably priced but also garner the respect of those with more means than the rest of us.
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