I’ve noticed my wife use the phrase, “It’s a good investment” (which is way better than “Look how much I saved you”) when discussing a potential purchase. She’s not buying gold bars or penny stocks, but she uses the term when a less expensive item is obviously of lesser quality and will require either more maintenance or an additional replacement than the more expensive option. By her definition, pay a little more, get more value, and lower your risk of additional costs or early replacement during the life of the purchase. It makes sense. When it comes to the emotional purchase of a luxury item, however there are very few which retain their value. Expensive cars and the newest technology depreciate within seconds after the purchase and forget about getting your yacht money back. Educated purchases in art, jewelry, precious metals, and watches won’t fall quite as far after the purchase, but will likely take many years before they will appreciate enough to qualify as an investment. The two brands as a whole which are exceptions to this general rule are Rolex and Patek Philippe. Their consistency over the years, their reputation of quality craftsmanship, strong marketing, and long history of value appreciation, has created a strong aftermarket and vintage following. After these two, there are many watches from various brands that are solid investments and good watches to collect for example here are the Top 10 most popular brands in 2012 according to search requests from the site Chrono24.com Top 10 Watch Brands
1. Rolex 21.16%
2. Omega 7.80%3. Breitling 6.01%
4. IWC 4.73%
5. Patek Philippe 3.69%
6. Panerai 3.68%
7. Audemars Piquet 3.58%
8. TAG Heuer 3.34%
9. Jaeger-LeCoultre 2.98%
10. Cartier 2.82%
Total Top Ten Brands 59.79%
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